As a Designer and Entrepreneur, I realized the barbershop sector had a gap:

Platforms like Fresha and AppBarber only focus on the barber’s workflow.

They forget who really sustains the business: the customer.

Men, as typical barbershop clients, create strong loyalty bonds with their barbers, almost like family. So why not bring that loyalty inside the shop itself?

That’s what brands like Repsol, BP, or major supermarkets do: loyalty systems with points and benefits that build community and long-term retention.

That’s how the idea came up:

• Points system for each service, redeemable for products or extra services.

• Personalized history, including products used in each haircut, encouraging repeat purchases.

• Smart reminders to book the next service in just a few clicks.

• AI-powered chat for questions about styles, products, or grooming, helping the barber and engaging the client.

This wasn’t just a CRM. It was about creating a loyalty ecosystem connecting barbers, shop owners, and customers.

Here I was Product Designer and Lead Designer. I led the whole process from ideation and strategy to visual detail, always balancing business needs with user experience.

The starting point was research with barbers and clients, uncovering pain points like manual bookings, forgotten customers, and struggles to increase average ticket value.

Then came an iterative design process:

• Competitive analysis and market gap mapping (Fresha, AppBarber).

• Defining the value proposition and differentiation.

• Structuring flows for booking, client management, shop, and loyalty points.

• Low-fidelity wireframes exploring scheduling and agenda management.

• High-fidelity prototypes with visual identity.

• Visual identity and UI guidelines development.

• Interactive prototypes tested with barbers and clients.

• Fast user testing validated key features such as the points system and booking simplicity.

Research confirmed the same pain points: manual bookings, customer forgetfulness, difficulty increasing revenue per client.

The design process evolved step by step:

• Wireframes focused on bookings and agenda management.

• High-fidelity prototypes incorporated the identity system.

• User testing validated features like points and quick booking.

Important: from the beginning, the product was multi-platform.

• Desktop & Tablet: focused on shop and barber management (agenda, invoicing, inventory).

• Mobile: focused on the customer, who wants quick, one-hand solutions. Booking, checking points, or confirming the next cut became a matter of a few taps.

The result was a modular CRM integrating:

• Schedule management with blocks and confirmations.

• Customer profiles with service and product history.

• Gamified store with loyalty points.

• Barber dashboard with daily revenue metrics.

• AI chat for customer support and time-saving.

The big challenge: keeping visual and interaction consistency across very different modules without overwhelming users.

The solution: clear hierarchy and reusable interface patterns.

No bureaucracy. Feedback from barbers was direct and practical:

• “I want to see today’s revenue without 10 clicks.”

• “If the client sees what we used on his cut, he’ll ask for the same product.”

• “The points system makes them come back every time.”

This allowed for rapid iteration cycles.

The project already has a structured MVP with complete flows and defined identity. The next step is a real pilot in selected barbershops.

Building this product showed me that:

• Business vision is inseparable from design.

• Loyalty can be as important as usability.

• A modular design system accelerates consistency and scalability.

• SMEs value time-saving and sales-driven solutions more than complex features.