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Hi! I'm Pedro Serra,

UX/UI Designer

Passioante about creating experiences that are felt, memorable, and make sense.

Currently a UX/UI Designer at Wrightia in Lisbon and a Freelancer I am responsible for leading design on two large-scale projects: the development of highly complex software and the creation of a vast website ecosystem. With 3 years of experience, I always aim to balance strategy and creativity, crafting solutions that simplify what seems impossible and make the digital world more human.

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About big UX/UI projects

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Triimz – Where Business Meets Loyalty

UX/UI Design

Also extremely confidential… but check me out!

UX/UI Design

Extremely confidential project… but check me out!

UX/UI Design

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Soji

Pedro Serra , creating exclusives

My focus isn't just on design; it's about connecting dots, translating needs, and aligning teams. My experience spans:

UX & UI Design for Web and Mobile

Technical Front-end knowledge, which allows me to think and make decisions with a "developer's mindset" – as I am also a web developer.

Multi-tasking in highly complex environments, where jumping between design systems, wireframes, meetings, and tests is part of the daily routine.

Cross-functional collaboration with development teams, product, and stakeholders, because design lives among people, not just on screens.

Natural ease in communicating ideas and presenting solutions, whether in a crowded room, on a call, or in a shared Figma file.

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A experiência da Soji em design vai para além da estética — ele cria experiências que realmente estabelecem ligação com os utilizadores. Um excelente colaborador e um verdadeiro solucionador de problemas.

Lorem Ipsum Dolor Sit amet

CEO & Founder Lorem Ipsum

Confiado por muitos!

Com mais de 10 projetos

3+ anos de experiência

Com mais de 10 projetos em cima

Services to Unleash
the Power of Impactful Design.

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Websites

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I transform designs into fully responsive and interactive websites. Whether it's a landing page or a complete web experience, I develop fast, modern, and optimized sites for fluid performance.

Landing Page

Multiple pages

e-Commerce

+ and much more

UX/UI Design

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I design user-centered experiences that are both functional and visually appealing. From concept to final prototype, I focus on intuitive interfaces that promote engagement and enhance usability.

Web & App Design

Design System

Prototype

+ and much more

Branding Design

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A strong brand is more than a logo—it's the foundation of how your audience perceives you. I create cohesive and impactful brand identities that ensure consistency and recognition across all touchpoints.